Supreme’s Store in South Korea!

Rumors abound that Supreme is poised to expand its presence into Asia with the launch of a new store in Seoul, South Korea. The speculations suggest that the store opening is anticipated to take place during the summer season, with the prime location being the illustrious Gangnam neighborhood of the city. A notable South Korean sneaker and streetwear community account, @le.syndrome, recently discovered a nearly completed 4-storey building in the renowned Apgujeong Rodeo Street. This location is highly regarded as an upscale shopping district in Gangnam, housing a diverse array of trendy and high-end brands, boutiques, cafes, and restaurants. According to the accounts, the store is rumored to open its doors on August 19, aiming to establish itself before the arrival of the Fall/Winter 2023 season. Should these speculations prove accurate, the Gangnam establishment will mark the streetwear powerhouse's 15th store globally. Moreover, it will signify Supreme's second venture into Asia, signifying the brand's entry into the South Korean market. 

Supreme Trivia

• Origin and Humble Beginnings: Supreme was founded in New York City in April 1994 by James Jebbia. The first Supreme store opened on Lafayette Street in downtown Manhattan, and the brand initially focused on skateboarding and streetwear culture.

• The Iconic Box Logo: One of Supreme's most recognizable features is its iconic box logo, which simply reads "Supreme" in white Futura Heavy Oblique font on a red background. This logo has become synonymous with the brand and is highly coveted by streetwear enthusiasts.

• Limited Releases and High Demand: Supreme is renowned for its limited-edition drops and collaborations with various artists, designers, and brands. These exclusive releases create a sense of urgency and high demand, often leading to long lines and quick sellouts within minutes of the items being available.

• Unexpected Collaborations: Supreme is known for its unexpected and unique collaborations. Over the years, the brand has teamed up with high-profile names like Louis Vuitton, Nike, The North Face, and even iconic artists like Damien Hirst and Jeff Koons, creating a blend of streetwear and high fashion.

• Pop Culture Influence: Supreme has had a significant impact on popular culture, extending beyond the realm of fashion. The brand's logo and products have been featured in various movies, TV shows, and music videos, solidifying its status as a cultural icon and a symbol of contemporary street style.