Taylor Swift recently engaged her fans in an internet scavenger hunt, challenging them to unscramble word clues on Google in exchange for revealing the vault tracks from her upcoming "1989" re-record. She has already unveiled the titles of four out of five promised vault tracks: "Is It Over Now?," "Now That We Don't Talk," "Say Don't Go," and "Suburban Legends." The fifth track's title remains a mystery for fans to decipher.
Additionally, Taylor Nation, through social media, shared a teaser for the fifth track, featuring the letters "T-S-!-U-L" emerging from a vault. Fans speculated about what the word might spell, with some suggesting "SL*T!" or "L*ST!" To promote this scavenger hunt, Google partnered with Swift, allowing fans to solve word puzzles related to Swift by searching for her name on the platform. If fans collectively solved 33 million puzzles (corresponding to Swift's age at the time), she would reveal the track titles. However, some fans reported difficulties accessing the vault, leading to the hashtag #WheresTheVault trending on social media.
Is Taylor Swift more influential than Google?
Well, her dedicated fanbase, known as Swifties, certainly demonstrated their power in a recent online endeavor. For those not in the know (and those who are), Taylor Swift is in the process of re-recording her earlier albums under the "Taylor's Version" banner, including previously unreleased tracks. Renowned for her penchant for hiding Easter eggs and making things enjoyable for her loyal fans, she devised puzzles to unveil the titles of these tracks. In a surprising collaboration, the superstar partnered with Google for a new series of online puzzles leading up to the release of "1989 (Taylor's Version)."Google clarified how the puzzle-solving process was supposed to unfold. Users were instructed to search for "Taylor Swift" in the search bar, where a blue vault awaited. Solving one of the 89 word puzzles within the vault would reveal a track title. Although it might take a moment to tackle all 89 puzzles, users were informed that they would contribute to Swifties worldwide unlocking the vault by collectively solving 33 million puzzles. That was the key to unveiling the vault track titles.
Swift herself also announced this exciting initiative on her verified social media accounts.
However, the overwhelming response from fans seemed to overload the system. As is customary on social media, people both strove to make it work and voiced their complaints when it didn't.
"Swifties, the vault is jammed! But don't worry, there are no blank spaces inside," Google humorously tweeted. "We're in our fix-it era and will be out of the woods soon."
It was a clever nod to Swift's song titles and the temporary technical hiccup.
Eventually, Google managed to resolve the issue and proudly announced, "Swifties, we made it out of the woods! Bridges, built. Codes, cracked. Vault, opened," on Wednesday.
Taylor Swift has had a remarkable year, including a highly successful "Eras Tour," impressive wins at the MTV VMAs, and ongoing speculation about her personal life and relationships.
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