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Ahead of the League of Legends World Championship, Riot Games has released a new song and anime-inspired music video. Titled “Burn It Down,” the new track is by alternative-pop band PVRIS and features animated versions of some of the world’s best “League of Legends” players.
Created by Haoliners Animation, the anime-inspired music video includes Lee “Faler” Sang-hyeok, who has won the World Championship multiple times and is considered one of the game’s greatest players, in addition to former world champion Kim “DoinB” Tae-sang and last year’s World Championship MVP, Kim “Canyon” Geon-bu.
Riot Games and Netflix recently released the full trailer for its upcoming “League of Legends” animated series, “Arcane.” The new series, which focuses on the relationship between sister Jinx and Vi, uncovers the backstory of “League of Legends” characters. Act 1 of “Arcane” is set to premiere when the League of Legends World Championship concludes on November 6. Act 2 is set to air on November 13 with Act 3 following shortly after on November 20.
Check out the music video above for the 2021 League of Legends World Championship, which begins Tuesday, October 5, and concludes on Saturday, November 6 in Reykjavik, Iceland.
Riot Games has tapped Frisco, Texas as the host location for the spring finals of its North American league, LCS, with the Ford Center being its venue of choice. The finals will be hosted at the Ford Center in The Star on April 18-19th. The campus is home to the GameStop Performance Center – the facility owned by Complexity Gaming – and Dallas Cowboys’ headquarters. Stephen Jones, Chief Operating Officer of Dallas Cowboys, touched on the event in a release: “We are thrilled to partner with the City of Frisco in bringing one of the largest esports events in North America to Ford Center. As the esports industry continues to grow, including here onsite with Complexity Gaming, we will continue to create and host one-of-a-kind experiences for fans all over.”
Per statistics released by Riot Games in December, the 2019 season of the LCS saw it become the third most popular professional sports league in the United States among 18-34 year olds. Texas is quickly becoming a hotbed of esports activity, with organisations such as Complexity Gaming and Envy Gaming calling it home. The state also houses the Esports Stadium Arlington, which has hosted the likes of the ECS Season 8 Finals and last year’s Esports Awards. Texas is making a name for itself as a hotspot for esports activity, with both organisations and venues setting up shop in the state in recent years. With LCS now heading to the Lone Star State, it’s further solidifying its status and we expect this trend to continue throughout 2020 and beyond.
Riot Games has announced that Red Bull will return as the official energy drink partner of European league LEC for 2020. While details of the extended deal are scarce, it appears as if the same terms as seen in 2019 also apply to the new year. In 2019, Red Bull worked with Riot Games on the LEC by hosting live activations at events. At the time of the initial partnership announcement, it was stated that the two parties would “develop grassroots League of Legends competitive events across Europe.”
While the terms of the extended deal between Riot Games’ LEC and Red Bull haven’t been disclosed at the time of writing, it’s clear that the energy drink brand is big on League of Legends esports. Earlier this week, it also extended its deal with North American league LCS for 2020. Ahead of the 2020 season, Riot Games announced a stacked roster of partners – both returning and new – for the LEC. Most recently, we saw Nestlé brand Kit Kat join Logitech G, Warner Music, Beko, Tchibo, AKRacing, HUYA, Alienware, and Kia Motors. Red Bull is big on esports outside of the LEC and LCS, working with Riot Games as a global partner of League of Legends esports. It’s also partnered with the likes of BIG, 100 Thieves, G2 Esports, ENCE, and Tempo Storm. Red Bull continuing to bet on League of Legends esports after the monumental 2019 the scene had is no huge surprise. The LEC has a solid roster of partners for 2020, comprised of both new and familiar faces, and Red Bull is another great name to keep on its list for the year.
