Nike Quietly Exits the NFT Game, Selling Off Digital Sneaker Brand RTFKT

Nike has officially closed the book on its blockchain venture, selling off RTFKT its once-hyped virtual sneaker subsidiary to an undisclosed buyer this past December. The quiet transaction, finalized on December 17, 2025, marks the end of what turned out to be a rocky four-year experiment in digital collectibles and the metaverse.

The sale didn't come as a total shock. Nike had been signaling its retreat from the NFT space for over a year, part of a broader company reset under CEO Elliott Hill. Since taking charge in late 2024, Hill has been laser-focused on what he calls a "Win Now" strategy stripping away side projects and refocusing the company on what it does best: making top-tier athletic gear and strengthening ties with brick-and-mortar retail partners like Foot Locker.

For Hill, the pivot is personal. His vision is a return to Nike's roots innovation in performance, not speculation in pixels. That means less metaverse, more sneakers you can actually lace up.

Nike kept details of the sale close to the vest. In a brief statement, the company framed the move as a "new chapter" for the RTFKT community, but wouldn't reveal who bought the brand or what they paid for it. The secrecy feels fitting for a deal that's more about damage control than celebration.

The timing is also telling. The NFT market has been in freefall, and Nike's blockchain ambitions became a legal liability earlier this year. In April 2025, a group of investors filed a class-action lawsuit accusing the company of pulling the rug out from under them when it began winding down RTFKT's Web3 operations. The suit claimed their digital assets lost significant value as a result an accusation Nike has been eager to put in the rearview mirror.

By selling RTFKT outright, Nike is making a clean break. No more digital collectibles drama, no more courtroom battles over devalued NFTs. Instead, the company is betting big on the playbook that built the Swoosh in the first place: real shoes, real innovation, and real retail relationships.

First Look at the ANTA KAI 2 Speed

Introducing the ANTA KAI 2 Speed, the sleek and dynamic second installment in Kyrie Irving’s KAI line, designed to embody speed even when standing still. Collaboratively crafted with Dallas Stokes, this model features a streamlined and agile profile, showcasing a low-cut silhouette that sits close to the ground. The shoe is anchored by Irving’s signature split “K11” logo prominently displayed on both the tongue and heel.

The upper is constructed from breathable mesh, intricately woven with contrasting overlays and layered accents. Dynamic arrow motifs along the sides enhance its forward-driven aesthetic, emphasizing a sense of motion. Inside, a lightweight chassis paired with a secure lacing system ensures a snug and responsive fit, making the KAI 2 Speed equally versatile on the streets and the basketball court.

 

Beneath your feet, a responsive midsole provides energetic rebound for quick cuts and agile maneuvers, while the grippy rubber outsole features a herringbone traction pattern, ensuring reliable grip whether on hardwood or pavement. The silhouette makes its debut in a striking “White/Purple” colorway, with three additional vibrant options set to follow.

 

Fun Trivia:

• The KAI line is known for its emphasis on speed and agility, reflecting Kyrie Irving's own playing style on the court.
• The split “K11” logo symbolizes Irving's unique approach to basketball and his commitment to innovation in athletic footwear.
• The lightweight chassis design is inspired by the need for optimal performance without sacrificing comfort, allowing for seamless transitions between streetwear and sports.
• The use of arrow motifs in the design is not only aesthetic but also represents the quick and agile movements that Kyrie is known for during games.

Get ready to experience the blend of style and performance with the ANTA KAI 2 Speed!

Unveiling the LEGO x Nike Dunk Low: A Sneaker Collaboration Like No Other

It has been nearly a month since LEGO and Nike unveiled their inaugural product range, which includes the Dunk High in LEGO form and a collaborative version of the Nike Dunk Low. The initial teaser showcased a glossy upper that deviates from the Dunk’s traditional overlays, opting instead for a trompe l’oeil finish. Now, a complete set of official images provides a clearer glimpse of what to expect from this kids’-exclusive sneaker.

Design Features

The sneaker boasts a striking black-on-white upper adorned with the LEGO logo on the tongue and the collaborative logo at the heel. Co-branding is also evident on the sockliner and within the unique packaging. The release is scheduled for September 1, available exclusively in kids’ sizes, and will retail for $120 USD.

Ongoing Partnership

Since the beginning of the year, the partnership between LEGO and Nike has been a focal point for sneaker enthusiasts. As May draws to a close, the two brands have introduced their first set of products, which includes a 1,180-piece set that recreates the Dunk High and LEGO-themed footwear.

Earlier this week, we previewed the kid-exclusive LEGO x Nike Air Max Dn in "Tour Yellow." In addition to this release, the duo has also teased the Nike Dunk Low collaboration. The one-image preview features a unique one-piece upper, with comic-style overlays that appear to be "drawn" onto the sneaker, providing a striking contrast against the glossy white base. As with the Air Max Dn, LEGO branding appears prominently on the tongue tag.

Release Plans

Nike has outlined its release strategy for the initial rollout of this exciting partnership. The Nike Dunk LEGO set is set to launch at the beginning of July, followed by the LEGO x Nike Air Max Dn in early August. The LEGO x Nike Dunk Low is expected to hit shelves on September 1, likely as a kids-exclusive.

Stay tuned for further updates, including a complete look at this collaborative colorway, and keep an eye out for more LEGO x Nike news, as the partnership has indicated that additional footwear and apparel will be revealed later this year.

Jordan Spizike Low "Bordeaux": A Presidential Touch

The Jordan Spizike Low “Bordeaux” has garnered the endorsement of former President Barack Obama. This striking colorway first caught attention in January 2012 when the legendary filmmaker Spike Lee presented a pair of the original Spizike high-tops to Obama. Now, Nike reinterprets this iconic design with a contemporary low-top silhouette, breathing new life into a classic.

 

The Spizike Low incorporates elements from various classic Air Jordan models. The elephant print overlays on the toe and heel pay homage to the Air Jordan 3, while the signature wings on the collar draw inspiration from the Air Jordan 4, providing both lacing support and visual appeal. A vibrant grid-patterned eyestay in Surf Blue, complemented by matching collar lining, adds a splash of color, while varsity red laces create a striking contrast against the sleek black and white upper, enhancing texture and depth.

The heel branding completes the design, featuring Spike Lee’s iconic Mars Blackmon logo on the left shoe and the emblem of his production company, 40 Acres and a Mule, on the right. Both logos are stamped in Surf Blue and Varsity Red, delivering a bold and dynamic finish.

Model: Jordan Spizike Low “Bordeaux”
Colorway: Neutral Grey/Varsity Maize/Surf Blue/Dark Shadow/Varsity Red/Black
SKU: IM7425-004
Retail Price: $160 USD
Release Date: 2025
Available At: Nike 

Air Jordan 3 "Rare Air" Official Reveal

Name: Air Jordan 3 “Rare Air”
Colorway: Black/Chile Red/Neutral Grey/Military Blue/Coconut Milk
SKU: IB8967-004
MSRP: $210 USDRelease Date: May 30, 2025
Where to Buy: Nike SNKRS, select retailers  

Nike has officially unveiled the Air Jordan 3 “Rare Air,” a standout in Jordan Brand’s new campaign celebrating the charm of imperfect sample pairs. First teased in September 2024, this sneaker embraces the “Rare Air” theme with flipped Nike Air branding on the right heel, a bold mix of black, red, gray, blue, and off-white hues, and a unique “Rare Air” sockliner. The design blends a predominantly black upper with red accents on the tongue’s Jumpman logo, blue and gray detailing throughout, and an off-white midsole and heel.  

Following last week’s detailed preview, the Air Jordan 3 “Rare Air” is confirmed to drop on May 30, 2025, via Nike SNKRS and select storefronts for $210 USD. This release joins other “Rare Air” drops, like the Air Jordan 1 High OGs launching this week, with more expected throughout 2025. For additional insights, check our prior coverage, and stay tuned for further updates as the summer release approaches.

Vans Skate Old Skool 36+ by Carpet Company

Name: Vans Skate Old Skool 36+ by Carpet Company
Colorway: White/Yellow
Release Date: 2025
Where to Buy: Carpet Company

Carpet Company and Vans have collaborated multiple times in recent years, most recently on the Vans Skate Cab 4 and Vans Skate Half Cab. As the year comes to a close, this dynamic duo is back with another exciting reimagining of a classic Vans silhouette: the Vans Old Skool 36.

 

This latest collaboration draws inspiration from Vans' original Style 36 model from 1977 and is limited to just 1977 pairs, making it a collector's item. The sneakers sport a striking white and yellow colorway, accented with a black form stripe, a red co-branded logo on the tongue, and a silver Carpet Company star on the heel. The design is completed with a yellowed off-white outsole and a yellow pull tab at the back.

 

Each pair is uniquely numbered out of 1977, with the number stamped on the inside of the tongue, along with additional branding from both Carpet Company and Vans etched underneath.

Stay tuned for the campaign video and keep an eye on Hypebeast for the official release date!

Vans Trivia:
Did you know that the original Vans Old Skool was the first sneaker to feature the iconic side stripe? Introduced in 1977, it was originally called the "Style 36" and was designed to be a skate shoe. The Old Skool has since become a timeless classic, loved by skaters and sneaker enthusiasts alike!

Nike LeBron 21 Prime 93 "Fire Red" Release Dates

 

Nike LeBron 21 Prime 93 “Fire Red”

• Colorway: Black/White-Fire Red-Metallic Gold
• SKU: HQ3480-001
• MSRP: $180 USD
• Release Date: Summer 2025
• Where to Buy: Nike

A Sneaker Collaboration to Excite Fans

Summer 2025 is shaping up to be an exhilarating season for sneaker enthusiasts. According to a recent report from Sneaker Files, basketball legend LeBron James and football icon Coach Prime (Deion Sanders) are joining forces to create a hybrid shoe that fuses their signature styles. The Nike LeBron 21 Prime 93 combines the innovative features of the LeBron 21 with the classic design of the Nike Air Diamond Turf 93, appealing to both basketball and football fans alike.

The “Fire Red” Colorway

The shoe will debut in a striking “Fire Red” colorway, which pays homage to the Atlanta Falcons color scheme. This vibrant palette features a mix of black, white, fire red, and metallic gold hues, making it a standout addition to any collection.

 

Design Features

One of the standout features of the LeBron 21 Prime 93 is the mid-foot strap adorned with “NIKE” branding, evoking a sense of nostalgia reminiscent of Deion Sanders' signature style. Just beneath the strap, gold mesh panels enhance the shoe's aesthetic, while a Swoosh logo on the medial side adds further branding. The heel showcases a stiff-arm logo, a nod to Coach Prime, and the shoe sits atop a black midsole paired with a white and red rubber outsole.

Sneaker Trivia: The Legacy of the Air Diamond Turf

The Nike Air Diamond Turf, originally released in the early '90s, was designed for Deion Sanders, who was not only a professional football player but also played Major League Baseball. The shoe gained popularity for its versatile design, making it suitable for both sports. This hybrid model pays tribute to that legacy while merging the worlds of basketball and football, showcasing the impact of cross-sport collaborations in sneaker culture.

Anticipation for the Release

With its unique design and the collaboration between two sports legends, the Nike LeBron 21 Prime 93 is poised to be a must-have for sneakerheads and fans alike. Be sure to keep an eye out for this exciting release next summer!

Unveiling the Nike Air Max 90 Safety Orange

Name: Nike Air Max 90 “Safety Orange”
Colorway: White/Safety Orange-Dark Smoke Grey
SKU: DM0029-108
MSRP: $130 USD
Release Date: October 2024
Where to Buy: Nike

As fall approaches, Nike is gearing up for the season with the upcoming release of the Air Max 90 in the vibrant “Safety Orange” colorway, perfectly timed for Halloween festivities. This classic silhouette showcases an autumn-inspired palette featuring a combination of white, safety orange, and dark smoke grey.

The design features a classic white mesh upper, enhanced by grey suede overlays that add texture and depth. The dark smoke grey accents are incorporated into the leather panels, creating a sleek contrast. Bright safety orange pops through the lace eyelets, branding, and the iconic Air Max unit, making this shoe a standout choice for the season.

Mark your calendars for the release this October and get ready to add a bold touch to your fall wardrobe with the Nike Air Max 90 "Safety Orange."

Trivia:

Did you know that the Nike Air Max 90 was originally released in 1990 and was designed by Tinker Hatfield? It has since become one of Nike's most beloved silhouettes, known for its comfort and distinctive style. The "Safety Orange" colorway is not only eye-catching but also pays homage to the seasonal hues of autumn, making it a fitting choice for this time of year.

Air Jordan 1 High OG “First in Flight”

Product Name: Air Jordan 1 High OG “First in Flight”
Colorway: University Blue/Midnight Navy-Sail
SKU: FD2596-400
Retail Price: $180 USD
Release Date: July 6
Retailers: Nike

Soaring onto the scene earlier this year, the Air Jordan 1 High OG pays homage to both Michael Jordan and the Wright brothers with its “First in Flight” theme. After a preview in April, Nike has now released official images of the sneakers. The shoe features an off-white leather exterior with gold and two shades of blue. The release package includes a thematic sockliner, hang tag, and shoe box. The release is set for July 6 via Nike SNKRS and select retailers, priced at $180 USD in women’s sizing.

 

The “First in Flight” colorway, first spotted last month, celebrates Michael Jordan’s North Carolina roots and the Wright brothers’ historic flight. The upcoming drop, priced at $180 USD in women’s sizing, is anticipated to hit shelves on July 6.

North Carolina is known for its association with flight, hosting the Wright brothers’ first successful flight on December 17, 1903, in Kitty Hawk. It is also the home state of Michael Jordan, who grew up there and attended the University of North Carolina (UNC). Jordan Brand frequently pays homage to this chapter of his life, and the latest celebration is the newly-unveiled Air Jordan 1 High OG “First in Flight.”

 

Sporting UNC’s iconic white and blue, the pair also features navy and yellow accents. Textured white leather forms the base, with UNC blue on the Swooshes, mudguard, eyestays, and collar base. Navy appears on the collar overlay and heel counter, while golden yellow enlivens the Wings logo on the collar. The navy tongue tag features special “First in Flight” text, highlighting the theme.

 

Jordan Brand has not yet shared additional details about this “First in Flight” iteration of the Air Jordan 1 High OG. Stay tuned for updates as the release approaches on July 6 via Nike SNKRS and select retailers at $180 USD in women’s sizing.

Nike Sabrina 2 Official Release

Nike has unveiled the key technology behind WNBA star Sabrina Ionescu’s second signature shoe, the Nike Sabrina 2. Designed with a focus on quickness, the Nike Sabrina 2 is 28 grams lighter than its predecessor. It features a plush CushIon 3.0 foam midsole—the first of its kind in a Nike basketball shoe—encased in a durable CushIon foam carrier. The forefoot includes a Nike Zoom Air unit for maximum energy return and responsiveness, while a new band system around the midfoot ensures a secure fit. The rubber outsole showcases a new “S”-inspired herringbone pattern.

 

The upper's “S” frame incorporates embroidered patterns that celebrate Sabrina’s initials and number. The Swoosh on the medial side is designed to resemble shattered glass, symbolizing the barriers Sabrina continues to break.

In addition to the shoe, the Nike x Sabrina Ionescu collaboration features a complete apparel collection. This includes a reversible bomber jacket, a hoodie, two T-shirts, and shorts, along with a kids’ collection that offers a hoodie and shorts. More details about the clothing line will be available soon.

The Nike Sabrina 2 signature collection is set to launch on June 28 via Nike SNKRS and select retailers for $130 USD.

Update

After being teased earlier this week, we now have the first official look at the Nike Sabrina 2. Debuting in a “Cave Purple” colorway, the shoe features black and purple tones, with iridescent detailing on the Swooshes and the “S” logo on the tongue. The shoe comes in a thematic box, and while Nike has yet to reveal all the tech details, it prominently features an Air Zoom unit in the sole. Stay tuned for more updates as this new sneaker is expected to release on June 28 via Nike SNKRS and select retailers for $130 USD.

 

Original Story

The 2024 WNBA season starts tomorrow, with the Washington Mystics taking on Sabrina Ionescu and the New York Liberty. This will be Ionescu’s fifth season in the league after being the Liberty's top pick in the 2020 WNBA Draft. Despite last year's loss in the WNBA Finals, the Liberty are poised for another strong season in 2024. Ionescu, who launched her first signature shoe, the Nike Sabrina 1, last July, is now ready to introduce the Nike Sabrina 2.

 

Ahead of the new season, a first look at the Sabrina 2 has surfaced. Inspired by the Nike Kobe 5, the design features a sleek, low-cut build. The initial colorway is purple and black, with an overlay stretching from the forefoot of the midsole to the collar and a layer of mesh beneath. Ionescu’s “S” logo is on the tongue, and the segmented sole unit adds to the shoe's aesthetic.

As of now, neither Sabrina Ionescu nor Nike Basketball have provided release details for the Nike Sabrina 2. Stay tuned for updates and a closer look at the design, which is expected to be available this summer via Nike SNKRS and select retailers for around $130 USD.

Crocs' Latest Collaboration: A Refreshing Pair-Up with Coca-Cola

Crocs, the footwear giant, is back in the collaboration game, and this time, it's teaming up with the iconic American brand — Coca-Cola. Following their recent release in partnership with McDonald’s earlier this month, Crocs is set to unveil a new collection that pays homage to the classic soda giant.

A Sip of Style for the Holidays

As the holiday season approaches, Crocs and Coca-Cola are introducing a fresh lineup featuring three distinct colorways. Drawing inspiration from the signature Coke red, the collection includes a festive Polar Bear edition tailored for the holidays, along with a lively Sprite iteration. These All-Terrain Crocs not only provide comfort but also pay tribute to two of the world's most cherished soft drinks.

 

 

Themed Accents for Personalization

Adding a delightful touch to the collaboration, each pair of All-Terrain Crocs comes with themed Jibbitz that enthusiasts can use to customize their footwear. This unique feature allows fans to personalize their shoes with iconic symbols and emblems related to Coca-Cola.

Mark Your Calendar

The eagerly awaited Coca-Cola x Crocs collaboration is scheduled to hit shelves on November 22. Priced at $70 USD, these stylish and comfortable clogs will be available at select retailers and online on the Crocs official website. Don't miss the chance to step into the holiday season with this refreshing and fashionable collaboration!

 

Trivia: Did you know that the first-ever Crocs shoe was developed as a boating shoe due to its slip-resistant, non-marking sole? Crocs have since evolved into a global phenomenon, becoming a popular choice for comfort and style across various occasions.

Presenting the Nike LeBron 21

In 21 illustrious years within the NBA and a remarkable journey spanning 21 editions of the Nike LeBron series, LeBron James continues to defy all expectations, thriving both on and off the basketball court. As he embarks on his 21st season, LeBron has once again joined forces with the Nike Basketball team to introduce his latest signature shoe, the LeBron 21.

 

Although LeBron had previously been spotted wearing these kicks, they have now been officially unveiled in a stunning "Akoya" colorway, adding to the excitement surrounding the Nike Basketball division's holiday footwear showcase, which also includes the debut of Devin Booker's first signature shoe with Nike.

 

The LeBron 21 represents an evolution from its predecessor, the LeBron 20, building upon the low-cut profile with the use of premium lightweight materials inspired by the resilience of oyster shells. Drawing inspiration from his 8-year-old daughter Zhuri, the shoe prioritizes foot containment during explosive movements, much like safeguarding the precious pearl within the oyster. The upper features lightweight mono-mesh reinforced by zonal cables around the midfoot, ensuring breathability with perforations at the medial Swoosh.

To enhance performance, a Zoom Turbo unit resides in the forefoot, complemented by full-length Cushlon 2.0 foam in the midsole and a TPU midfoot shank for stability. Additional nods to oyster shells are visible through the exposed foxing construction and a quilted, perforated tongue. Mark your calendars for the retail debut of the Nike LeBron 21 in the captivating "Akoya" colorway, set to hit stores on September 28. You can grab your pair from Nike SNKRS and select Nike Basketball retailers, promising an exciting addition to LeBron's iconic sneaker lineage.

Travis Scott x Nike Attack Collaboration

During the weekend, Travis Scott graced the stage at E11EVN Miami, coinciding with Miami Race Week. The 32-year-old rapper made a notable entrance, showcasing a fresh pair of Nike Mac Attacks. Back in March, Nike and Social Status had teased enthusiasts with a sneak peek of three distinctive tear-away colorways, resurrecting the cherished 1984 tennis shoe. 

 

What intrigues fans now is whether the Houston-based artist is imparting his unique touch to the Mac Attack silhouette, although confirmation on a potential collaboration slated for later this year remains elusive.

 

During the event, Scott introduced his Mac Attack footwear for the first time. These kicks arrived in a familiar color scheme of gray and black, reminiscent of the original rendition. However, they sported Travis Scott's signature reverse Swoosh, a hallmark frequently seen in Scott's collaborative efforts with both Nike and Air Jordan. The shoe seemed to boast a blend of mesh and leather in its construction, coupled with a distinctive checkerboard tongue label. Completing the design, the shoe was perched upon a white midsole, complemented by a gray rubber outsole. Whether the "Cactus Jack" branding would make an appearance elsewhere on the shoe remained a subject of uncertainty.

Stay tuned for the official announcement regarding the Travis Scott x Nike Mac Attack release.

Billie Eilish x Nike Air Alpha Force 88

Billie Eilish continues her successful partnership with Nike, building on her previous iconic releases with the Jordan Brand. This time, she's collaborated on a pair of Nike Air Alpha Force 88 (AAF88), a classic silhouette from the late 80s known for its innovative Air cushioning technology. 

 

The shoes feature a black strap with bold white "NIKE" branding, complementing the mostly white leather construction with hints of grey and black. The tongue showcases AFF88 branding with a colored basketball as a nod to the shoe's history. For die-hard Eilish fans, there are special collaborative branded insoles, a bag, and a box included, making this a must-have pair. The Nike Air Alpha Force 88 by Billie Eilish will be available for $130 USD on Nike's official site and select retailers starting August 8. 

 

Billie Eilish Trivia

• Full Name: Billie Eilish Pirate Baird O'Connell - Yes, that's her full name! She was born with the middle name "Pirate" as a result of her brother, Finneas O'Connell, suggesting it to their parents because he thought it was cool.

• Homeschooled: Billie Eilish was homeschooled along with her brother Finneas. They were both raised in a creative and musical family, which played a significant role in shaping their musical talents.

• "Ocean Eyes": Billie's breakthrough single, "Ocean Eyes," was originally written and produced by Finneas for his band. However, Billie recorded it for a dance class project, and the song gained unexpected popularity after being uploaded to SoundCloud.

• Youngest Bond Theme Singer: At just 18 years old, Billie Eilish became the youngest artist to write and perform a James Bond theme song. She sang "No Time to Die" for the 2020 James Bond film of the same name.

• Vegan: Billie Eilish is a committed vegan, and she often speaks about animal rights and environmental issues.

 

Nike SB Dunk Low X TIGHTBOOTH Collaboration

TIGHTBOOTH, a Japanese label led by professional skater Shinpei Ueno, is set to elevate its global presence with an upcoming collaboration with Nike and the Nike SB team on the SB Dunk Low. Ueno himself has given a sneak peek of the forthcoming release, which introduces a fresh interpretation of the SB Dunk Low's upper through a distinctive combination of textures and materials.

The shoe's foundation features a black hairy suede, while off-white overlays with a scratch texture create a contrasting effect. Complementing this arrangement is a matching color lining and laces. The lateral side showcases a reflective black Swoosh, likely mirrored on the medial side as well. The padded tongue features a dotted pattern and is accompanied by TIGHTBOOTH branding alongside the recognizable Nike SB tongue tag. Completing this initial preview, an orange sockliner bearing TIGHTBOOTH branding corresponds with a small lateral tag positioned below the Swoosh. Both TIGHTBOOTH and Nike have yet to disclose specific details about the upcoming collaboration between the two. However, rumors suggest that the shoes will be released during the holiday season through Nike and select skate shops, retailing for $135 USD. Stay tuned for further updates on this exciting partnership.

The Nike Dunk High Electric Has Been Electrified With Touches Of Volt

Nike is determined to elevate its Dunk High silhouette to new heights in 2023 by releasing a range of colorways. Adding to the previously unveiled "Monarch" and "Classics" editions, the sportswear giant has now infused its popular "Panda" color scheme with bright neon highlights reminiscent of midnight lightning bolts.

Named the "Electric" edition, the shoes come with Nike's signature black and white base, with black overlays and perforated toe boxes, medial panels, and collars finished in white tumbled leather. The black profile Swooshes at the back feature faded lightning graphics, matching the name of the shoes. The insoles sport dynamic branding and energetic bolts, while tonal black midsoles and "Volt"-tinted rubber outsoles add a pop of vibrant energy to the overall design. The Nike Dunk High "Electric" is set to release on March 10 through Nike and selected retailers for $125 USD. See the gallery above for a closer look at the sneakers.

Nike Trivia For March 2023

• Nike was originally called Blue Ribbon Sports when it was founded in 1964 by Phil Knight and Bill Bowerman.
• The iconic "swoosh" logo was designed by a graphic design student named Carolyn Davidson in 1971. She was paid just $35 for her work.
• Nike's first official shoe was called the Nike Cortez and was released in 1972. It was designed by Bill Bowerman, who famously used a waffle iron to create the sole.
• Nike's first athlete endorsement deal was with Romanian tennis player Ilie Năstase in 1972.
• Michael Jordan's famous Air Jordan sneakers were first released by Nike in 1985, and they remain one of the most popular sneaker lines in history.
• Nike is the world's largest supplier of athletic shoes and apparel.
• Nike's headquarters are located in Beaverton, Oregon, USA.
• Nike's tagline "Just Do It" was first introduced in 1988.
• Nike's first TV commercial aired in 1982 and featured a runner jogging on a beach with the tagline "There is no finish line".
• Nike's revenue in 2021 was $44.5 billion, making it one of the most valuable sports brands in the world.

Neymar Jr. Launches New Collection With PUMA

Football superstar Neymar Jr. has reconnected with PUMA for another collection of apparel and footwear. This time pulling from Neymar Jr.’s home country of Brazil, the duo looked to Brazilian football, São Paulo street art and some of Neymar Jr.’s tattoos for inspiration. The insignia found throughout the collection references the three birds tattooed on Neymar Jr.’s left side of his neck. Speaking to his connection with PUMA and the collection, Neymar Jr. shared “Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colors and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person.”

The focus throughout this collection is premium basics with a Neymar Jr. touch. Beginning with apparel, this detailing can be found on a bomber jacket, mock neck crew, jacquard tee, relaxed tee, track pants, jacquard shorts and more. As for accessories, a backpack, crossbody bag and two headwear offerings are included. Looking at the footwear options, the duo has outfitted the PUMA Slipstream in black and white leather colorways alongside the PUMA Leadcat slide in black and yellow looks.

Release for the latest Neymar Jr. x PUMA collection is set for September 22 via PUMA and select retailers. Price range between $28 USD to $150 USD. Check out an additional look at Neymar Jr. wearing pieces from the collection below courtesy of his Instagram.