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Ipinapakita ang mga post na may etiketa na nike. Ipakita ang lahat ng mga post
Ipinapakita ang mga post na may etiketa na nike. Ipakita ang lahat ng mga post

Nike Quietly Exits the NFT Game, Selling Off Digital Sneaker Brand RTFKT

Nike has officially closed the book on its blockchain venture, selling off RTFKT its once-hyped virtual sneaker subsidiary to an undisclosed buyer this past December. The quiet transaction, finalized on December 17, 2025, marks the end of what turned out to be a rocky four-year experiment in digital collectibles and the metaverse.

The sale didn't come as a total shock. Nike had been signaling its retreat from the NFT space for over a year, part of a broader company reset under CEO Elliott Hill. Since taking charge in late 2024, Hill has been laser-focused on what he calls a "Win Now" strategy stripping away side projects and refocusing the company on what it does best: making top-tier athletic gear and strengthening ties with brick-and-mortar retail partners like Foot Locker.

Nike Quietly Exits the NFT Game, Selling Off Digital Sneaker Brand RTFKT

For Hill, the pivot is personal. His vision is a return to Nike's roots innovation in performance, not speculation in pixels. That means less metaverse, more sneakers you can actually lace up.

Nike kept details of the sale close to the vest. In a brief statement, the company framed the move as a "new chapter" for the RTFKT community, but wouldn't reveal who bought the brand or what they paid for it. The secrecy feels fitting for a deal that's more about damage control than celebration.

The timing is also telling. The NFT market has been in freefall, and Nike's blockchain ambitions became a legal liability earlier this year. In April 2025, a group of investors filed a class-action lawsuit accusing the company of pulling the rug out from under them when it began winding down RTFKT's Web3 operations. The suit claimed their digital assets lost significant value as a result an accusation Nike has been eager to put in the rearview mirror.

By selling RTFKT outright, Nike is making a clean break. No more digital collectibles drama, no more courtroom battles over devalued NFTs. Instead, the company is betting big on the playbook that built the Swoosh in the first place: real shoes, real innovation, and real retail relationships.

Unveiling the LEGO x Nike Dunk Low: A Sneaker Collaboration Like No Other

It has been nearly a month since LEGO and Nike unveiled their inaugural product range, which includes the Dunk High in LEGO form and a collaborative version of the Nike Dunk Low. The initial teaser showcased a glossy upper that deviates from the Dunk’s traditional overlays, opting instead for a trompe l’oeil finish. Now, a complete set of official images provides a clearer glimpse of what to expect from this kids’-exclusive sneaker.

Unveiling the LEGO x Nike Dunk Low: A Sneaker Collaboration Like No Other


Design Features

The sneaker boasts a striking black-on-white upper adorned with the LEGO logo on the tongue and the collaborative logo at the heel. Co-branding is also evident on the sockliner and within the unique packaging. The release is scheduled for September 1, available exclusively in kids’ sizes, and will retail for $120 USD.

Ongoing Partnership

Since the beginning of the year, the partnership between LEGO and Nike has been a focal point for sneaker enthusiasts. As May draws to a close, the two brands have introduced their first set of products, which includes a 1,180-piece set that recreates the Dunk High and LEGO-themed footwear.


Unveiling the LEGO x Nike Dunk Low: A Sneaker Collaboration Like No Other


Earlier this week, we previewed the kid-exclusive LEGO x Nike Air Max Dn in "Tour Yellow." In addition to this release, the duo has also teased the Nike Dunk Low collaboration. The one-image preview features a unique one-piece upper, with comic-style overlays that appear to be "drawn" onto the sneaker, providing a striking contrast against the glossy white base. As with the Air Max Dn, LEGO branding appears prominently on the tongue tag.

Release Plans

Nike has outlined its release strategy for the initial rollout of this exciting partnership. The Nike Dunk LEGO set is set to launch at the beginning of July, followed by the LEGO x Nike Air Max Dn in early August. The LEGO x Nike Dunk Low is expected to hit shelves on September 1, likely as a kids-exclusive.

Unveiling the LEGO x Nike Dunk Low: A Sneaker Collaboration Like No Other


Stay tuned for further updates, including a complete look at this collaborative colorway, and keep an eye out for more LEGO x Nike news, as the partnership has indicated that additional footwear and apparel will be revealed later this year.

Nike LeBron 21 Prime 93 "Fire Red" Release Dates

 

Nike LeBron 21 Prime 93 “Fire Red”

  • Colorway: Black/White-Fire Red-Metallic Gold
  • SKU: HQ3480-001
  • MSRP: $180 USD
  • Release Date: Summer 2025
  • Where to Buy: Nike

A Sneaker Collaboration to Excite Fans

Summer 2025 is shaping up to be an exhilarating season for sneaker enthusiasts. According to a recent report from Sneaker Files, basketball legend LeBron James and football icon Coach Prime (Deion Sanders) are joining forces to create a hybrid shoe that fuses their signature styles. The Nike LeBron 21 Prime 93 combines the innovative features of the LeBron 21 with the classic design of the Nike Air Diamond Turf 93, appealing to both basketball and football fans alike.

The “Fire Red” Colorway

The shoe will debut in a striking “Fire Red” colorway, which pays homage to the Atlanta Falcons color scheme. This vibrant palette features a mix of black, white, fire red, and metallic gold hues, making it a standout addition to any collection.

 

Nike LeBron 21 Prime 93 Fire Red

Design Features

One of the standout features of the LeBron 21 Prime 93 is the mid-foot strap adorned with “NIKE” branding, evoking a sense of nostalgia reminiscent of Deion Sanders' signature style. Just beneath the strap, gold mesh panels enhance the shoe's aesthetic, while a Swoosh logo on the medial side adds further branding. The heel showcases a stiff-arm logo, a nod to Coach Prime, and the shoe sits atop a black midsole paired with a white and red rubber outsole.

Sneaker Trivia: The Legacy of the Air Diamond Turf

The Nike Air Diamond Turf, originally released in the early '90s, was designed for Deion Sanders, who was not only a professional football player but also played Major League Baseball. The shoe gained popularity for its versatile design, making it suitable for both sports. This hybrid model pays tribute to that legacy while merging the worlds of basketball and football, showcasing the impact of cross-sport collaborations in sneaker culture.

Anticipation for the Release

With its unique design and the collaboration between two sports legends, the Nike LeBron 21 Prime 93 is poised to be a must-have for sneakerheads and fans alike. Be sure to keep an eye out for this exciting release next summer!

Nike Sabrina 2 Official Release

Nike has unveiled the key technology behind WNBA star Sabrina Ionescu’s second signature shoe, the Nike Sabrina 2. Designed with a focus on quickness, the Nike Sabrina 2 is 28 grams lighter than its predecessor. It features a plush CushIon 3.0 foam midsole—the first of its kind in a Nike basketball shoe—encased in a durable CushIon foam carrier. The forefoot includes a Nike Zoom Air unit for maximum energy return and responsiveness, while a new band system around the midfoot ensures a secure fit. The rubber outsole showcases a new “S”-inspired herringbone pattern.


 

The upper's “S” frame incorporates embroidered patterns that celebrate Sabrina’s initials and number. The Swoosh on the medial side is designed to resemble shattered glass, symbolizing the barriers Sabrina continues to break.

In addition to the shoe, the Nike x Sabrina Ionescu collaboration features a complete apparel collection. This includes a reversible bomber jacket, a hoodie, two T-shirts, and shorts, along with a kids’ collection that offers a hoodie and shorts. More details about the clothing line will be available soon.

The Nike Sabrina 2 signature collection is set to launch on June 28 via Nike SNKRS and select retailers for $130 USD.

Update

After being teased earlier this week, we now have the first official look at the Nike Sabrina 2. Debuting in a “Cave Purple” colorway, the shoe features black and purple tones, with iridescent detailing on the Swooshes and the “S” logo on the tongue. The shoe comes in a thematic box, and while Nike has yet to reveal all the tech details, it prominently features an Air Zoom unit in the sole. Stay tuned for more updates as this new sneaker is expected to release on June 28 via Nike SNKRS and select retailers for $130 USD.


 

Original Story

The 2024 WNBA season starts tomorrow, with the Washington Mystics taking on Sabrina Ionescu and the New York Liberty. This will be Ionescu’s fifth season in the league after being the Liberty's top pick in the 2020 WNBA Draft. Despite last year's loss in the WNBA Finals, the Liberty are poised for another strong season in 2024. Ionescu, who launched her first signature shoe, the Nike Sabrina 1, last July, is now ready to introduce the Nike Sabrina 2.


 

Ahead of the new season, a first look at the Sabrina 2 has surfaced. Inspired by the Nike Kobe 5, the design features a sleek, low-cut build. The initial colorway is purple and black, with an overlay stretching from the forefoot of the midsole to the collar and a layer of mesh beneath. Ionescu’s “S” logo is on the tongue, and the segmented sole unit adds to the shoe's aesthetic.

As of now, neither Sabrina Ionescu nor Nike Basketball have provided release details for the Nike Sabrina 2. Stay tuned for updates and a closer look at the design, which is expected to be available this summer via Nike SNKRS and select retailers for around $130 USD.

Presenting the Nike LeBron 21

In 21 illustrious years within the NBA and a remarkable journey spanning 21 editions of the Nike LeBron series, LeBron James continues to defy all expectations, thriving both on and off the basketball court. As he embarks on his 21st season, LeBron has once again joined forces with the Nike Basketball team to introduce his latest signature shoe, the LeBron 21.

 

Inspired by LeBron James’ 8-year-old daughter Zhuri.

Although LeBron had previously been spotted wearing these kicks, they have now been officially unveiled in a stunning "Akoya" colorway, adding to the excitement surrounding the Nike Basketball division's holiday footwear showcase, which also includes the debut of Devin Booker's first signature shoe with Nike.


 

The LeBron 21 represents an evolution from its predecessor, the LeBron 20, building upon the low-cut profile with the use of premium lightweight materials inspired by the resilience of oyster shells. Drawing inspiration from his 8-year-old daughter Zhuri, the shoe prioritizes foot containment during explosive movements, much like safeguarding the precious pearl within the oyster. The upper features lightweight mono-mesh reinforced by zonal cables around the midfoot, ensuring breathability with perforations at the medial Swoosh.

To enhance performance, a Zoom Turbo unit resides in the forefoot, complemented by full-length Cushlon 2.0 foam in the midsole and a TPU midfoot shank for stability. Additional nods to oyster shells are visible through the exposed foxing construction and a quilted, perforated tongue. Mark your calendars for the retail debut of the Nike LeBron 21 in the captivating "Akoya" colorway, set to hit stores on September 28. You can grab your pair from Nike SNKRS and select Nike Basketball retailers, promising an exciting addition to LeBron's iconic sneaker lineage.

Travis Scott x Nike Attack Collaboration

During the weekend, Travis Scott graced the stage at E11EVN Miami, coinciding with Miami Race Week. The 32-year-old rapper made a notable entrance, showcasing a fresh pair of Nike Mac Attacks. Back in March, Nike and Social Status had teased enthusiasts with a sneak peek of three distinctive tear-away colorways, resurrecting the cherished 1984 tennis shoe. 

 

What intrigues fans now is whether the Houston-based artist is imparting his unique touch to the Mac Attack silhouette, although confirmation on a potential collaboration slated for later this year remains elusive.

 


During the event, Scott introduced his Mac Attack footwear for the first time. These kicks arrived in a familiar color scheme of gray and black, reminiscent of the original rendition. However, they sported Travis Scott's signature reverse Swoosh, a hallmark frequently seen in Scott's collaborative efforts with both Nike and Air Jordan. The shoe seemed to boast a blend of mesh and leather in its construction, coupled with a distinctive checkerboard tongue label. Completing the design, the shoe was perched upon a white midsole, complemented by a gray rubber outsole. Whether the "Cactus Jack" branding would make an appearance elsewhere on the shoe remained a subject of uncertainty.

Stay tuned for the official announcement regarding the Travis Scott x Nike Mac Attack release.

Billie Eilish x Nike Air Alpha Force 88

Billie Eilish continues her successful partnership with Nike, building on her previous iconic releases with the Jordan Brand. This time, she's collaborated on a pair of Nike Air Alpha Force 88 (AAF88), a classic silhouette from the late 80s known for its innovative Air cushioning technology. 

 




The shoes feature a black strap with bold white "NIKE" branding, complementing the mostly white leather construction with hints of grey and black. The tongue showcases AFF88 branding with a colored basketball as a nod to the shoe's history. For die-hard Eilish fans, there are special collaborative branded insoles, a bag, and a box included, making this a must-have pair. The Nike Air Alpha Force 88 by Billie Eilish will be available for $130 USD on Nike's official site and select retailers starting August 8. 

 

Billie Eilish Trivia

  • Full Name: Billie Eilish Pirate Baird O'Connell - Yes, that's her full name! She was born with the middle name "Pirate" as a result of her brother, Finneas O'Connell, suggesting it to their parents because he thought it was cool.

  • Homeschooled: Billie Eilish was homeschooled along with her brother Finneas. They were both raised in a creative and musical family, which played a significant role in shaping their musical talents.

  • "Ocean Eyes": Billie's breakthrough single, "Ocean Eyes," was originally written and produced by Finneas for his band. However, Billie recorded it for a dance class project, and the song gained unexpected popularity after being uploaded to SoundCloud.

  • Youngest Bond Theme Singer: At just 18 years old, Billie Eilish became the youngest artist to write and perform a James Bond theme song. She sang "No Time to Die" for the 2020 James Bond film of the same name.

  • Vegan: Billie Eilish is a committed vegan, and she often speaks about animal rights and environmental issues.

 

The Nike Dunk High Electric Has Been Electrified With Touches Of Volt

Nike is determined to elevate its Dunk High silhouette to new heights in 2023 by releasing a range of colorways. Adding to the previously unveiled "Monarch" and "Classics" editions, the sportswear giant has now infused its popular "Panda" color scheme with bright neon highlights reminiscent of midnight lightning bolts.





Named the "Electric" edition, the shoes come with Nike's signature black and white base, with black overlays and perforated toe boxes, medial panels, and collars finished in white tumbled leather. The black profile Swooshes at the back feature faded lightning graphics, matching the name of the shoes. The insoles sport dynamic branding and energetic bolts, while tonal black midsoles and "Volt"-tinted rubber outsoles add a pop of vibrant energy to the overall design. The Nike Dunk High "Electric" is set to release on March 10 through Nike and selected retailers for $125 USD. See the gallery above for a closer look at the sneakers.

Nike Trivia For March 2023
  • Nike was originally called Blue Ribbon Sports when it was founded in 1964 by Phil Knight and Bill Bowerman.
  • The iconic "swoosh" logo was designed by a graphic design student named Carolyn Davidson in 1971. She was paid just $35 for her work.
  • Nike's first official shoe was called the Nike Cortez and was released in 1972. It was designed by Bill Bowerman, who famously used a waffle iron to create the sole.
  • Nike's first athlete endorsement deal was with Romanian tennis player Ilie Năstase in 1972.
  • Michael Jordan's famous Air Jordan sneakers were first released by Nike in 1985, and they remain one of the most popular sneaker lines in history.
  • Nike is the world's largest supplier of athletic shoes and apparel.
  • Nike's headquarters are located in Beaverton, Oregon, USA.
  • Nike's tagline "Just Do It" was first introduced in 1988.
  • Nike's first TV commercial aired in 1982 and featured a runner jogging on a beach with the tagline "There is no finish line".
  • Nike's revenue in 2021 was $44.5 billion, making it one of the most valuable sports brands in the world.

Nike Dunk Low Appears With a Navy and Teal Palette

Of all the silhouettes in Nike‘s cannon, there aren’t any that have as strong of momentum as the Dunk. General releases and collaborative offerings of the classic model continue to flood the sneaker market every month, and now the Swoosh team is adding this teal and navy colorway to its catalog. Uppers of this lifestyle-centric iteration comes fashioned with leather uppers, but the overlays and underlays differentiate in texture.

 





The former comes fashioned with tumbled leather and matches up with the Swooshes, interior linings and the laces. Toe boxes, quarter panels, tongues and collars all come formed with smoother leathers and submerged in a muted teal tone. Branding arrives in its usual spots such as the tongues, insoles and heels. Down below, the midsoles are formed with angelic finishes and arrive stacked above solid black treading. Check out this Nike Dunk Low‘s official images in the gallery above and expect Nike and select retailers to release these in the coming months.

Nike Is Giving Ja Morant a Signature Shoe in 2023

The signature athletes under Nike and its basketball roster have been established for quite some time now, so starting a new generation of signature hoopers would be a refreshing site to see. With the rise of young superstars across the league, there are a few bonafide ballers that have certainly inserted themselves into the conversation of being most deserving of such an honor, one being Ja Morant who reportedly will be the next player to granted this opportunity by Nike in 2023.

Since being drafted as the number two overall pick in 2019, Morant has been heavily rocking with the Swoosh often showing up in full Nike sweatsuits in the tunnel and rotating much of Kobe and KD‘s signature kicks. And after having an electrifying 2021-2022 season, Morant only solidified his spot as being one of the most elite two-way guards in the league, so he’s certainly earned himself the rights to his own sneaker. Per Sole Retriever, the Swoosh and the Memphis Grizzlies phenom are targeting a launch for the Nike Ja during Summer 2023. Three colorways including “Phantom/Action Green,” “Cobalt Bliss/Citron Tint” and “Game Royal/Black” are reportedly already in the works. More information centered around these launches will likely turn up in the coming months.

Nike Dunk Low Toyota Sprinter Trueno AE86 Concept is LIT

For its latest project, sneaker customizer no-brainer* has conceptualized a special-edition Nike Dunk Low based on protagonist Takumi Fujiwara’s cult-favorite daily driver from Initial D. Taking elements from the Toyota Sprinter Trueno AE86 that served as the delivery car for Fujiwara Tofu Shop, the Dunk Low concept features black and white leather uppers with a purple panel on the heel and an orange tag on the end of the Swoosh resembling the car’s blinkers.

 


The shop name is printed in Japanese on the lateral heel counter, and the license plate is etched in green on the rear of the white midsoles. Classic black rubber outsoles complete the tribute design. While these pairs have been presented as a concept and are not yet available, BAIT worked with the Initial D team and adidas last year to craft an official AE86-inspired Nizza Hi which is available in secondary markets. Take a closer look at the inspirations behind the no-brainer* AE86 Dunk design below.

Air Jordan 1 High OG Stage Haze Release Date

The Air Jordan 1 High OG “Stage Haze” also known as “Grey Fog” is officially making its debut this summer. The Jordan Brand is gearing up for slew of releases for the Air Jordan 1 High OGs recently anouncing the drop of the highly-anticipated “Rebellionaire” in March.
The upcoming Air Jordan 1 High OG “Stage Haze” is constructed with a white, black and grey color scheme, highlighting a monochromatic finish similar to that of the “Rebellionaire.” This pair of Air Jordan 1s is accented by a touch of bleached coral seen on the Nike (NYSE:NKE -1.85%) Air tongue label, matching the insole. The Swoosh and overlays are highlighted with a subtle detailing from the cracked black leather, while grey suede adorns the heels. The shoe sits atop a clean white midsole and grey outsole to round off the shoe. The pair also comes equipped with three sets of laces, in white, black and coral. Look out for the shoe on June 1 on Nike and select retailers for a price of $170 USD.

Sneak Peak at the Nike Dunk Low "Paisley Pack"

If you think that Nike ran the numbers up for its classic Dunk model in 2021, then you should probably brace yourself because a multitude of new colorways are already being prepared to arrive on the market in 2022. Among them is this forthcoming Nike Dunk Low “Paisley Pack” which as of now, appears to involve a duo of new iterations.
One of the renditions is treated with a baby blue and white color palette while the skews to the darker side of the spectrum thanks to its forest green and white schemes. The former bears clean white paneling for the toe boxes, collars and quarters while a cool shade of blue tumbles onto the overlays. Bandana-like graphics and tiny flower silhouettes outfit the Swooshes and heels for extra flair. Midsoles are untouched in terms of a color coating and come stacked above an outsole that’s dialed to a darker tone of blue.
Its release sibling is essentially styled in the same fashion, just with a different blend of hues. Angelic finishes are applied to the toe boxes, quarters and collars while the accompanying overlays are doused with a forest green-like skin. All-over paisley patterns stand out across the Swooshes and rear end as well. You can likely expect these to drop in the coming months, and note that there’s also a possibility that more colorways could be unveiled down the road. Elsewhere in the sneaker world, the Nike SB Dunk High Pro ISO “Kentucky” has been revealed.

MangaSpurs Guide to Holiday Gift Picks from Nike

It’s hard to disappoint when giving the gift of the Swoosh, and Nike’s wide range of cold-weather and all conditions gear for lifestyle, fitness and more rigorous activities makes it easy to find something for everybody on your list. Whether you’re shopping for yourself or others, the brand has got you covered with classic products that tout style, utility and sustainable materials for men, women, teens and kids alike. To help assist with your gift lists for friends and family this season, MangaSpurs has selected Nike (NYSE:NKE +0.57%) products that are sure to be a hit.


Nike Sportswear Club Fleece Crew

The Nike Sportswear Club Fleece Crew is a classic closet staple, combining an embroidered logo on the left chest with the soft comfort of fleece for an elevated everyday look. From Zoom meetings to IRL get togethers, it’s a piece that will provide warmth and style to anybody’s style lineup.



Nike Air Women’s Running Jacket

As it goes, the Nike Air Jacket was designed with the social athlete in mind. It’s stylish enough for the celebratory selfie after a victory lap and functional enough to maintain comfort across the finish line. It features an easy-access pocket and a half-zip design to control airflow and an allover foil print that brings a shine to the wet-weather favorite. The jacket is made with at least 75% recycled polyester fibers, making for an ideal gift for the runners (or the style-obsessed non-runners) in your life.



Nike Therma-FIT Big Kids’ Printed Pullover Hoodie

Nike’s Therma-FIT Hoodie is an easy-to-wear everyday option with its electric design that appeals to kids. The classic pullover functions to use the wearer’s body heat for extra warmth while moving and playing. It brings the fun with logo love, as well as being sustainable, made with at least 50% recycled polyester fibers.



Nike Utility Trail Running Beanie

Whether your friends are into winter activities or more the cabin dwelling type, hats are a popular way to express style. The Nike Utility Beanie features a vibrant design and has a fuzzy liner with a wide cuff for a fit and feel designed for colder temperatures. Whether on the mountains or in the lodge, this piece will serve as a signature cold weather accessory.



Nike Club Fleece Men’s Training Gloves

Those early-morning, cold-weather workouts are much easier when you can still feel your hands. With the Nike Club Fleece Gloves, made with soft fabric and touchscreen-compatible thumbs and forefingers, hands stay warm without sacrificing touch screen usability. Ribbed cuffs lock in warmth to help go the distance. 



Nike Sportswear Women’s Fleece Pullover Hoodie

The Nike Sportswear Fleece Pullover Hoodie brings the popular DIY aesthetic to winter dressing. Ice-dyed for an instant vibe, the oversized staple is made with soft and cozy fleece with a camouflage reference. It features a reverse-applique Swoosh logo at the center to celebrate the brand in a subtle way.


 

Nike Blazer Mid ‘77 Vintage

In the ‘70s, Nike was the new shoe on the block. So new, in fact, they were still breaking into the basketball scene and testing prototypes on the feet of their local teams. Over the years, the design has improved to match present day needs, but the name stuck. The Nike Blazer Mid ’77 Vintage remains a classic and a crowd favorite, making for a very pleasing gift.



To shop these Nike holiday gifts for you and yours, check out Nike’s website now.







Travis Scott x Nike Air Max 1 Colorway

After aligning with Hiroshi Fujiwara and his fragment design label for a duo of Air Jordan 1 collaborations, Travis Scott is in preparation to expand upon his highly sought after footwear catalog by now connecting back with the Nike (NYSE:NKE -0.65%) family. Up next for La Flame and the Swoosh is a full collection of Air Max 1s, and the latest colorway has just surfaced.

This newest makeup to emerge bears close resemblance to the “Baroque Brown” rendition, but it features tiny tweaks in its upper presentation that allows it to stand on its own. Mesh underlays and reversed canvas Swooshes are both dialed to a natural white hue and come neighbored by overlays around the toe boxes, mid-foot and heels that are swathed in a Fall-appropriate “Wheat” tone. From there, pops of red poke out through the hiking-inspired laces, the checkered straps that appear on the quarters and heels as well as the flag-shaped embellishments on the heels that split between Nike branding on the left shoe and Cactus Jack hits on the right. To kick off the first weekend of November, Scott is hosting his third annual Astroworld Festival, and there’s a possibility that these could see an early release in the days leading up to the event via a SNKRS Pass.

Nike Air Max 90 Adopts the Persian Violet Motif

Every year Nike (NYSE:NKE +1.46%) will make the executive decision to bring back classic Air Max colorways from the vault. 2021 marked the glorious return of the Nike Air Max BW “Persian Violet”, and as the Swoosh has a tendency of doing, it distributes this palette to other silhouettes within the Nike Sportswear catalog.


The “Persian Violet” motif has already been seen on the Nike Air Max 97 and the Air Tuned Max, and now it’s made an official appearance on the Air Max 90. Unlike its muse, this latest offering reverses the color-coordination and utilizes its titular tone to splash onto the leather side Swooshes, eye stays, Air Max lateral branding and overlays that sit at the bottom of the throat. The leather materials that form the front of the shoe and the mid-foot as well as the mesh collars contrast with white, while the suede mudguards, mesh toe boxes, forefoot eye stays and interior liners are dyed in black. Midsoles go for the yin and yang aesthetic and split between black and white paint, the latter section of which hosts a translucent Air unit. Nike Japan has these available right now for ¥13,200 (approx. $120 USD).